To be a leader among the Electronic Money Institutions operating in Turkey
Guiding the sector with its innovative practices by fulfilling customer and employee satisfaction at the highest level in the areas in which it operates.
Values are Customer-Oriented,
Open to Innovation, Creative, Honest,
Transparent and Ethical,
Respectful to Persons,
Supportive of the Development of its Employees,
Attaches Importance to Teamwork,
Competitive,
Outcome-oriented,
Leadership